This morning I arrived in San Francisco. On the plan from Miami, I read the majority of Lean Startup (for the second time). I take lessons from The Lean Startup in my Digital Marketing course at General Assembly, and many times the fellow leaders of projects I work on will mention it.

It’s not an accident that I packed it for this trip. While here, I’m consulting at Visa and for the Apple Pay team. I’m also here to scout for investors, clients (Zendesk and Salesforce, I’m looking at you), and take in the energy that is this great garden of tech companies. On the plane, highlighter in hand, I skimmed, read, and re-read section from the book that stood out to me. Coincidentally, they are different sections than before.

Growth, and the growth engine, are things that are extremely relevant to me right now. What will Teckst’s growth engine be? Will we target consumers, or hit large customer service companies? What about the companies with customer service issues? Mom and pop shops? This sounds like answering, “Who’d your customer” would solve that, but surprisingly it doesn’t. Our customer is consumers. We want better the experience for all people who are having a customer service problem. Our clients are small to mid-size companies that receive customer service complaints. From pizza shops to Seamless, Teckst can help make the experience much friendly and easier.

Additionally, the concept of pivoting has been one that I’m very, very familiar with. Over the last two years, my colleagues at Seamless each have had dozens of meeting with me where I present an idea, get their feedback, get to work, then come back with a pivot. Fortunately those days are over, and pivots are now more grounded in data and customer feedback rather than whims. But, that being said, many of those whims were gut instincts that were validated by experts in the area, so no time was wasted, it was added to the sweat equity bank.

Heading to venture outside and breath in some fresh air,

Matt T.