The terms “mobile,” “data,” and “personalization” have been around for a very long time. When I worked for mobile marketing solution provider Vibes four years ago, this was pretty standard…
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In the previous blogs in this series, we discussed how the future of CRM will include a unification of Sales/Marketing and Operations/Support that will put the customer at the center…
Text and mobile messaging technology has been available for several years, yet is surprisingly underutilized by many brands. The text and mobile messaging channel contributes to alleviating many of the…
As many businesses work on improving the customer experience, they look to efficient, cost-saving technologies like IVR and chatbots. These avenues often seem the most logical for customer service…
This is a continuation of our CRM series with Ryan McGuire, which started with this post on Why CRM is Keeping Customer Support and Marketing Apart. While becoming more “customer-centric”…
Customer service and marketing usually have little to do with each other in an organizational chart. However, the customer may engage with a brand through both customer service and marketing during…
These days all kinds of businesses seem to be moving to a subscription model, whether it’s meal kits like Blue Apron, shaving accessories like Dollar Shave Club…
If you write texts to customers, you know it’s much harder than it looks. Like doing a perfect push-up, flipping a fried egg without breaking the yolk, or putting a contact lens in for the first time, providing great…
There is no question that texting is the communication method of choice for most people, with 64% of consumers preferring texting to voice as a customer service channel. More and…
When businesses start messaging their customers, they have to worry about more acronyms than ever–and we’re not just talking about “LOL” or “TTYL.” TCPA and GDPR are both regulations that…