19 Text and Mobile Messaging Stats that Will Blow Your Mind
15,220,700 texts are sent every minute.
Americans sent 1.5 trillion text messages in 2017.
8 trillion texts are sent every year.
Facebook Messenger and WhatsApp each have around 1.3 billion users.
Every month, people send over 1 billion messages to businesses.
Gartner expects that by 2019, customer service inquiries received through consumer messaging apps will surpass social media service requests.
SMS produces engagement rates 6-8 times higher than retailers normally achieve via email marketing when used for redemption, data collection, and brand awareness.
Retailers embracing promotional SMS programs with fixed time frames and strong calls to action typically see a 23.3% conversion rate for their ongoing mobile CRM initiatives.
More than 80 million US households used their cell phones for texting in 2018.
More than 80% of US internet users age 18 - 44 use Facebook Messenger.
In 2016, messaging and social media app usage grew nearly 4x.
The average person spends 55 per minutes per day on texting.
In 2017, the number of phone users who accessed over-the-top (non-SMS) messaging apps to communicate grew by 15.5% compared to the previous year.
More than half of US adults (59%) say that they have used their cellphone to call or text someone while inside a store to discuss purchases they are thinking of making.
Only 30% of consumers report actually receiving texts from the companies they patronize, despite stating that they would be open to receiving them.
When asked why they message businesses, over 64% of people surveyed across 4 markets say it's because they’re “always messaging anyway.”
According to a Nielson study, 56% of people surveyed would rather message a business than call customer service.
A 2018 Facebook study found that more than half the people who message businesses say they do so across all stages of their journey—from seeking product information to sharing product feedback.
Over 58% of people surveyed feel more confident messaging a business than calling them on the phone. The same number feel more confident messaging than filling out a form on a website, and more than 55% feel more confident messaging than emailing a business.